GXR

Rivalries are the lifeblood of sports, infusing every game with heightened drama and excitement. Whether it's a historic rivalry in football, a fierce tennis duel, or a classic showdown in basketball, these head-to-head battles captivate fans and elevate the stakes. The anticipation, the intensity, and the sheer unpredictability of these matchups keep audiences on the edge of their seats. Rivalries define sports by writing narratives that resonate far beyond the scoreboard, reminding us that the shared thrill of competition is what truly makes the game great. This thinking was translated into a brand identity & a visual world for GXR, a sports platform which streamed international football leagues to the Indian audience.

 

Team MXB : Ajay Ram x Manu Ambady