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Identity design project for a tech driven dental services brand, formerly Smiles.AI. Scope of work involved branding, building out the visual world, website redesign, product packaging & signature clinic designs in collaboration with Design River. Project done for Spring Marketing Capital.


Branding, Space design, UI/ UX






At Dezy, we wanted the customer's experience of visiting a dentist to be an easy and happy one. 

And keeping this thought at the core, we designed a brand that is un-intimidating & warm, with a purpose of restoring belief, science and knowledge back into the confusing world of dental care.

And so, from aligning one's teeth to designing one's smile, from oral care to oral hygiene, from happy gums to a happy mouth, Dezy would become a happy place for all things dental. 

Dezy, dental made easy.


Web & Mobile Experience

Working closely with the product team at Dezy, we refreshed the web and mobile experiences for the brand including the user experience to the reflection of the new brand language across the platform.


Signature Clinics

In order to create signature Dezy clinics, I collaborated with space design agency Design River. Together, we were able to visualise dental spaces that are modern, minimal and soft, and follow a consistent brand language. 

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